We are committed to facilitating and assisting the journey of healing from traumatic events and mental health crisis. 

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We believe that every individual in this world has value, Valore in Italian. By promoting our brand, we hope to spread awareness for individuals that struggle with their mental illnesses every day. Our hope is to give everyone a safe place to be themselves and be comfortable in what they wear, how they wear it and what it means to them.

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As the mythical Phoenix represents hope, courage and perseverance while rising from the ashes of it's combustion, we are passionate about supporting all those who have been affected by their mental health and seek healing from the past.